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At any given time, every business or marketer needs a good online presence. One of the best ways to achieve this is through SEO. However, SEO proves tricky, and without the right tools, one has no idea how to start. SEO search tools make things simpler and give you insights that help improve your rankings and expand your audience online.

Some SEO search tools every marketer should consider using are:

1. Google Keyword Planner: SEO search tools

For keyword research, it must be one of your go-to boxes: Google Keyword Planner. Free and carrying a humongous chunk of data compared to the searches relative to volume, ideas of keywords, and level competition for chosen keywords. In case you’re newly getting started in SEO search tools, this tool will give you a very serious basis of information about what terms people are actually searching for in your niche.

2. Ahrefs: SEO search tools

One of the most sought after SEO search tools is Ahrefs. Ahrefs has insights that give data ranging from backlink analysis to competitor research and rank tracking. You can see how the competitors’ content is outperforming and where they are obtaining backlinks.

Marketers looking to get a bit deeper into their SEO plan will find Ahrefs helpful in tracking performance and knowing where improvements must be made.