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It requires SEO keyword research tools to get your website noticed. Without them, even without proper keyword research, you may lose some traffic, potential customers, and the presence of your business online. So, how do you make the most of them?

1. Start with the right tools: SEO keyword research tools

Other very popular SEO keyword research tools you may use include Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest. The ideal is that, with the chosen tool, you will be better equipped to discover the right keywords your audience looks for. Most of these tools even give data on keyword search volume, competition, and even keyword trends.

Choose a tool that matches your requirements. Some are free, though most of the good stuff in these tools can be accessed only if you buy it.

2. Know Your Target Audience

Before you even begin the keyword research, know who your target market is. Are they young professionals, students, or businesses? Knowing your audience will give you a better choice of more relevant keywords.

For example, if you are a small business owner, look towards long-tail keywords your target market would be searching for instead of general and highly competitive keywords.

3. Start With Seed Keywords: SEO keyword research tools

The seed keyword is simply the fundamental word associated with your business or content. For example, let’s say you have a blog with a focus on digital marketing; some good seed keywords could be “SEO,” “content marketing,” or “social media.”

Expand on these seed keywords and find more targeted phrases using SEO keyword research tools. These tools will get you lists of related keywords and you’ll have plenty of choices.